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MAGNUM RUBY

An interactive HbbTV app made for MAGNUM RUBY ice cream, introducing the fourth type of chocolate - couverture chocolate made with Ruby cocoa beans. The HbbTV app is based on a multiple choice consumer quiz with the collection of phone numbers. Viewers enter the app through the Switch-in advertising format. 10 Magnum box winners were drawn of all the participants who answered all the quiz questions correctly.

CLIENT

YEAR

Unilever

2020

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